Sharon Osbourne: She Asda be jokingSharon Osbourne: She Asda be jokingSharon Osbourne is officially off her trolley - the X Factor judge is the new face of supermarket giant Asda. 

Ozzy's wife will head a new multi-million pound campaign to help mothers buy healthy food for their families.

And now she's being paid by Asda she, ahem, revealed that she has always used the store. 

"I remember taking my three kids to Asda in Watford and doing the weekly shopping," she reminisced. 

"I remember my kids saying can't we go to Asda because they cook better than you." 

And it got better... "Asda has got memories for me," she said, using a line that has surely never been heard before. 

"It is not just about the woman you see today at 52, but when I was 42 and walking around with a trolley." 

Whatever Shaz. Anyway, she was also quick to perfect the store's famous bum pat before setting off to film six short ads which will start airing next month. 

She later wowed photographers by 'singing' into a banana and a bunch of spring onions.