How to Lose a Guy in 10 Days

Routine chick flick raised above the norm by a premise that sees a style writer and advertising hotshot fall for each other... not for love but career advancement. Matthew McConaughey portrays his character as a little more thoughtful than the usual irritants who inhabit the advertising world and Kate Hudson shows a light touch as the wannabe Pulitzer prize-winner, forced to write about "fashion, diets and salacious gossip" but weighed down by her media studies certificate.