It was only a matter of time before Hollywood's dollar-driven gaze turned to a big screen version of the 1960s TV comedy starring Elizabeth Montgomery.
The original pitch was a simple yet highly effective one which saw Montgomery's Samantha determined to ditch her supernatural powers for a crack at normal life.
Here Kidman winningly dons the white witch's cape, gamely playing Samantha as a naïve yet less-than-subtly resourceful witch when the situation demands it.
Ferrell is Jack Wyatt, an obnoxiously self-centred Hollywood hitter whose career is on the slide after a disastrous movie outing.
Encouraged by his scheming manager, he accepts the role of Samantha's husband in the modern remake of the 40-year-old comedy.
However, to ensure his screen spouse doesn't steal this celebrity thunder, he rigs for the unknown Sam to get the part after running into her in a coffee shop.
Things go swimmingly...
until she realises she is being used by the manipulative Wyatt and plans a suitably hex-citing revenge.
Directed and co-written by Nora Ephron - who penned When Harry Met Sally - this is a veritable cauldron of fizzing gags and bubbling humour.
The device of setting the action on the set of the film remake could have been an over-elaborate flop - but it soars like the proverbial witch's broomstick.
Kidman's performance, which displays more than a nod to a breathless Marilyn Monroe, is a sparkling delight, showing she's no slouch at light comedy.
However, it's Ferrell, a precociously gifted comedy actor who's been ill-served with some disastrous roles, that's really given the chance to shine.
This performance - a perfectly-timed tour de force - is up there with Anchorman as a side-splitting testament to what he's capable of.
The script - written by Nora and Delia Ephron - is a fast-firing cascade of sharp one-liners and the support - particularly Michael Caine's randy warlock - lend broad appeal.
Great fun.
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