If you want to make money in the movie industry one guaranteed return is porn.

So down-on-his-luck divorced dad Andy Sargentee (Bridges) rallies round his bar-room buddies in a hick town to sell sex.

After a beer-fuelled "thinking binge" he figures they can take their slice of the $12bn-a-year industry by making an amateur stag flick using the locals of Butterface Fields.

And they're not backward in coming forwards.

Rising to the occasion is would-be Ron Jeremy Some Idiot (Pantoliano) as writer/director and video store clerk Emmett (Fugit) as, erm, cinematographer.

Church custodian Otis (Fichtner)is just happy to watch but volunteers to "make coffee and then just walk them to their next hump."

Everything is fine and randy...until producer Andy realises they haven't got any stars. So a recruitment programme for the local lasses swings into action.

First up is a hot sexpot from the diner, then couple of nubile scorchers from the bed store...and Glenne Headly's perennially stood-up Helen is reluctantly roped in for a solo scene.

The biggest mystery here is not how easily waves of willing women are recruited to the cause but what a chummy operation making XXX fare is.

Rather than the rather nasty, exploitative industry it is, porn Butterface Fields-style is at worst cheeky and at best rather pally and all-inclusive.

In fact, the accommodating nature of the lads becomes what you might expect the stalwarts of Dad's Army to come up with if given the script of Debbie Does Dallas.

There are some strong gags sprinkled amongst the dialogue but the whole thing is so floppy it threatens to prove a disappointment for all-comers.

At the final cut, it's a gently amusing caper that has plenty of good ideas...but doesn't act on them.

Tim Evans